Internationally acclaimed fashion designer Gavin Rajah is known for his ultra-glamorous couture collections that have inspired a loyal following of fashion doyennes both on South African shores and in fashion conscious cities around the world. The designer regularly showcases his creations at Fashion Weeks in both New York and Paris.
Now, for the first time, Gavin’s signature look will be available in a ready-to-wear collection for the mainstream market. The designer has partnered with LEGiT to design a summer collection, which is due to hit stores on 25 November 2013.
All the garments in the range were personally designed by Gavin, who sketched each piece and created custom prints exclusively for LEGiT. The silhouettes and detailing are inspired from couture trends for summer 2013/14. These trends were translated into a ready-to-wear collection inspired by youth culture and digital trends embodying the strong, energetic and sexy LEGiT woman.
Gavin says: “Working on this collaboration has been inspiring as it allows me to delight a new audience. The collection will be quintessentially Gavin Rajah, perfect for the glamour of the festive season.”
The Gavin Rajah for LEGiT collection includes dresses, leggings, tops, skirts as well as shoes and accessories, allowing shoppers to own the complete Gavin Rajah look, or mix and match with their own pieces. Gavin’s personal favourites are the cocktail dresses, which are party-ready for every occasion on the fashionistas social calendar,
The collection uses luxe fabrics such as jacquard, brocade, and sequins as well as athletic/tech fabrics such as neoprene, lycra and mesh in bold summer colours and geometric detailing.
Accessories such as a sophisticated metallic gold woven clutch, shoes in bright summer colours adorned in gold links, and thick woven gold necklaces embellished with gemstones and spikes complete the Gavin Rajah for LEGiT look.
The collection differs from the designer’s couture in its appeal to a younger market and its accessibility – opening up a new generation of Gavin devotees.
LEGiT strives to bring limited edition ranges to their customers, making high-end fashion accessible to their fashion-forward shoppers. The youth brand started its collaboration ranges last year and these partnerships have strengthened the brand’s market presence.
“This collaboration is a once in a lifetime partnership – we are excited about being able to bring Gavin’s high-fashion glamour to our fashion-forward customers,” says Hazel Pillay, Divisional Buyer for LEGiT.
The collection will be available in 190 LEGiT stores across South Africa, Botswana, Namibia and Swaziland from 25 November 2013 at a price bracket in keeping with LEGiT’s current ranges.
Content and images from Legit