Lee Jeans: Let’s Celebrate

Lee Jeans Winter 2014 Campaign

Lee Jeans Winter 2014 Campaign

Celebrate the moment, celebrate your friendship, celebrate yourself. Let’s celebrate!

Since the dawn of time, our ceaseless curiosity has constantly driven us to explore new possibilities.
It was curiosity that led Isaac Newton to discover gravity and Neil Armstrong to walk on the Moon. And it was curiosity that led our founder, Henry David Lee to create our iconic jeans. Passionate about seeking a purposeful design for every moment of everyday, he established the Lee brand in 1889 and started a story that even now is continuing to liberate the way we live and dress.
Today we are still creating jeans to fit the evolving metropolitan living. And no win 2014, we celebrate this unceasing passion in our 125th anniversary.

So in the spirit of that abiding curiosity that defines us, we invite you to join us in our anniversary celebrations as we continue to write more chapters in our legendary denim story. Let’s Celebrate!



Watch the Let’s Celebrate video.

About Lee
Lee is the signature of quality, innovation and durability. Following with the establishment of ‘H.D. Lee Mercantile Company’ by Henry David Lee in Kansas, United States, Lee has become a legendary denim brand which continues to make history with its product innovations, such as the world’s first-ever zip fly jeans – 101Z in 1926, iconic ‘Hair-on-hide’ leather label and ‘Lazy S’ back pocket stitching. From the launch of the 1st Lee bib to the 13oz ‘101’ cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

Press Release
Courtesy of Brand Ambassadors


Ohema Ohene: African Men’s Fashion


It’s rare to encounter a menswear line that has just the right mix of African and Western. Ohema Ohene is one of those African brands that has achieved just the right combination. This Ghanaian clothing range caught my attention with their Afro-urban hoodies.

ohema ohene cardi2

ohema ohene shorts

The label’s name, Ohema Ohene means Queen and King in Twi (a language spoken in Ghana). Founded by Abenaa Pokuaa, this brand caters for both genders without compromising on either. But without a doubt, their menswear takes the cake.

ohema ohene shoe

And did I mention that Ohema Ohene also has amazing accessories? Ties, hats, shoes and even boxers.

For a sneak peek into their women’s range, check out the Jozichic facebook page.

For more Ohema Ohene, visit their website.

* all pics from Ohema Ohene

Tons of African LoVe,

Hot Designers 2014: Sindiso Khumalo

Sindiso Kumalo... image from elle.co.za

Sindiso Kumalo… image from elle.co.za

We kick off this year with one of the designers Jozichic fell in love with in 2013 and we foresee her becoming a household name when it comes to SA Fashion. This young lady combines her architectural background with her passion for textiles and chic style to produce fashion with an edge and class.

Of her brand, Sindiso Khumalo says: “I really want my brand to be more about a sensibility and an attitude. The woman I design for has an attitude about clothing and about how she puts things together in her life. She could be really young, or very mature, but still shares a similar sensibility with the brand.”

Sindiso has already accomplished quite a lot: she has worked with award-winning architect David Adjaye; was chosen as a finalist for the 2012 ELLE South Africa Rising Star Award; has had one of her dresses nominated as the Most Beautiful Object in South Africa at this year’s Design Indaba; and this years sees her clothing stocked at Luminance, Khanyi Dhlomo’s luxury store.






For more information on Sindiso Khumalo, visit the website and facebook page

With LoVe,

Diesel Tribute: Re-imagining the Future

pic from fashion.telegraph.co.uk

pic from fashion.telegraph.co.uk

Diesel has been one of those brands that has managed to retain its quality and creativity through the years. Now in its 35th year of existence, Diesel is re-inventing itself once more and in this digital age, #DieselTribute Collection is on point.

Diesel’s new artistic director, Nicola Formichetti said of the collection “I feel that digital communication is having more and more importance in our daily life”. Nicola collaborated with photographer, Nick Knight and the shoot was entirely shot on iPhone. You heard right. Using phone and video applications, Nicola’s vision is one that fully engages with social media and ultimately, the world we now live in. The #DieselTribute capsule collection, which is made from denim ‘taken from past collections with rock inspirations’ consists of 11 pieces of apparel, 7 accessories and 4 intimate pieces.

To order your #DieselTribute denim article, visit the website.






*Pics from dazeddigital.com

Amandla Kwinana

Gavin Rajah for Legit COMING SOON


Internationally acclaimed fashion designer Gavin Rajah is known for his ultra-glamorous couture collections that have inspired a loyal following of fashion doyennes both on South African shores and in fashion conscious cities around the world. The designer regularly showcases his creations at Fashion Weeks in both New York and Paris.

Now, for the first time, Gavin’s signature look will be available in a ready-to-wear collection for the mainstream market. The designer has partnered with LEGiT to design a summer collection, which is due to hit stores on 25 November 2013.

All the garments in the range were personally designed by Gavin, who sketched each piece and created custom prints exclusively for LEGiT. The silhouettes and detailing are inspired from couture trends for summer 2013/14. These trends were translated into a ready-to-wear collection inspired by youth culture and digital trends embodying the strong, energetic and sexy LEGiT woman.

Gavin says: “Working on this collaboration has been inspiring as it allows me to delight a new audience. The collection will be quintessentially Gavin Rajah, perfect for the glamour of the festive season.”

The Gavin Rajah for LEGiT collection includes dresses, leggings, tops, skirts as well as shoes and accessories, allowing shoppers to own the complete Gavin Rajah look, or mix and match with their own pieces. Gavin’s personal favourites are the cocktail dresses, which are party-ready for every occasion on the fashionistas social calendar,

The collection uses luxe fabrics such as jacquard, brocade, and sequins as well as athletic/tech fabrics such as neoprene, lycra and mesh in bold summer colours and geometric detailing.

Accessories such as a sophisticated metallic gold woven clutch, shoes in bright summer colours adorned in gold links, and thick woven gold necklaces embellished with gemstones and spikes complete the Gavin Rajah for LEGiT look.


The collection differs from the designer’s couture in its appeal to a younger market and its accessibility – opening up a new generation of Gavin devotees.

LEGiT strives to bring limited edition ranges to their customers, making high-end fashion accessible to their fashion-forward shoppers. The youth brand started its collaboration ranges last year and these partnerships have strengthened the brand’s market presence.

“This collaboration is a once in a lifetime partnership – we are excited about being able to bring Gavin’s high-fashion glamour to our fashion-forward customers,” says Hazel Pillay, Divisional Buyer for LEGiT.

The collection will be available in 190 LEGiT stores across South Africa, Botswana, Namibia and Swaziland from 25 November 2013 at a price bracket in keeping with LEGiT’s current ranges.


Content and images from

Jozichic LoVes… Wooden Purses


These architectural looking, artisanal “wood skin” clutches are constructed from 100% wood + leather lining. The geometric surface design provides necessary flexibility and is soft to the touch, at once both delicate and wear resilient. Timeless yet innovative, these clutches will never go out of style.

Who are Tesler and Mendelovitch?

As a Tel Aviv textile design and development team, we incubate and create totally original, never-before-seen materials, transforming them into high quality custom-made products for industry, art and fashion. Our recent work has resulted in the transformation of wood into a new textile.

By applying traditional wood craftsmanship to new technology we introduced our first original “Diamond Wood” geometric wood surface home furnishing pieces. We have continued to develop our geometric wood surface material into other products, recently launching “Wearable Wood” – a new series of totally original, limited production, luxurious clutch purses.

These architectural looking, artisanal wood clutches are constructed from 100% wood and leather lining. While the geometric surface design provides necessary flexibility, the wood texture is soft to the touch, at once both delicate and wear resilient.

Featuring a magnetic clasp and a soft underbelly for a comfortable grip, all wood used in our designs is hand-selected, individually and meticulously crafted to a high quality standard.



* all content and photos from the website. Also check out their facebook page.

Amandla Kwinana