Lee Jeans: Let’s Celebrate

Lee Jeans Winter 2014 Campaign

Lee Jeans Winter 2014 Campaign

Celebrate the moment, celebrate your friendship, celebrate yourself. Let’s celebrate!

Since the dawn of time, our ceaseless curiosity has constantly driven us to explore new possibilities.
It was curiosity that led Isaac Newton to discover gravity and Neil Armstrong to walk on the Moon. And it was curiosity that led our founder, Henry David Lee to create our iconic jeans. Passionate about seeking a purposeful design for every moment of everyday, he established the Lee brand in 1889 and started a story that even now is continuing to liberate the way we live and dress.
Today we are still creating jeans to fit the evolving metropolitan living. And no win 2014, we celebrate this unceasing passion in our 125th anniversary.

So in the spirit of that abiding curiosity that defines us, we invite you to join us in our anniversary celebrations as we continue to write more chapters in our legendary denim story. Let’s Celebrate!

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Watch the Let’s Celebrate video.

About Lee
Lee is the signature of quality, innovation and durability. Following with the establishment of ‘H.D. Lee Mercantile Company’ by Henry David Lee in Kansas, United States, Lee has become a legendary denim brand which continues to make history with its product innovations, such as the world’s first-ever zip fly jeans – 101Z in 1926, iconic ‘Hair-on-hide’ leather label and ‘Lazy S’ back pocket stitching. From the launch of the 1st Lee bib to the 13oz ‘101’ cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

Press Release
Courtesy of Brand Ambassadors

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