CBD Magazine is here

pic by Anele Mlumka

pic by Anele Mlumka

Jozichic’s official magazine was finally launched on Friday night, 30 May 2014, at Ma Bertha’s Kitchen in Marshalltown, Joburg CBD. An intimate affair at the homey venue, the launch attracted artists, businessmen (and women) and CBD residents. The night kicked off with one of CBD Magazine’s partners, Cramers Coffee. The representative from the popular coffee shop, Letlhogonolo Phokela charmingly shared the history of the shop and how it has managed to stay relevant in the CBD. CBD Magazine is currently running a competition together with Cramers Coffee where a reader stands to win a cupcake date (coffee included) with a friend at Cramers Coffee (for more details check out the CBD Magazine facebook page).

Shortly, Ronnie Mhlanga, Ma Bertha’s Kitchen manager, shared the restaurant’s story and how the young business planned to grow within the CBD. Ma Bertha’s Kitchen made for the perfect venue: cosy, cosmopolitan and, obviously, central.

Thabisa aka Soulful Thabz, provided the entertainment. She performed acoustically, something many artists cannot pull off, and had the audience eating out the palm of her hand. To everyone’s excitement, she performed her much-loved single Vula (Nkqo Nkqo). CBD resident and guitarist, Thasi Mhlongo, added his skills to the mix.

Makgabe ‘Speech’ Mothupi, CBD Magazine Creative Director followed up with what CBD Magazine is about. When he said “Fuck the North”, the guests cheered. Who knew there are more people who have had it with the hype that surrounds the northern suburbs? Speech went on to talk about the creative individual concept the magazine embraces, paying attention to the detail of the one of a kind stitching of each magazine (courtesy of CBD fashion designer Keketso Lekhethe) and the colourful cover that needs no celebrity to attract readers.

Ma Bertha's Kitchen... pic by Anele Mlumka

Ma Bertha’s Kitchen… pic by Anele Mlumka

Wine was served in enamel mugs, keeping to Ma Bertha's theme... pic by Cwayita Kaule

Wine was served in enamel mugs, keeping to Ma Bertha’s theme… pic by Cwayita Kaule

The Soulful Thabisa doing her thing... pic by Cwayita Kaule

The Soulful Thabisa doing her thing… pic by Cwayita Kaule

Guests at  the launch... pic by Cwayita Kaule

Guests at the launch… pic by Cwayita Kaule

Guests at the outdoor wine table... pic by Cwayita Kaule

Guests at the outdoor wine table… pic by Cwayita Kaule

Speech making his, uhm, speech... pic by Cwayita Kaule

Speech making his, uhm, speech… pic by Cwayita Kaule

CBD Magazine editor, Amandla (center) with Fifi (left) and Mereleyn (right), both from eTV

CBD Magazine editor, Amandla (center) with Fifi (left) and Mereleyn (right), both from eTV

The CBD magazine is the Joburg CBD’s only complimentary bi-monthly magazine to feature lifestyle, fashion, art and history that is relevant to Johannesburg Central’s cosmopolitan and savvy young professionals. The magazine’s compact size and colourful design compliment the fashion conscious individuals that live, work and play in the Joburg CBD.

Individually cut and stitched with different patterns, CBD is a magazine for the unique individuals who embrace their talents and appreciate the art which is abundant in the Joburg CBD. Self-growth and community engagement are at the core of CBD magazine, resulting in planned events for Joburg CBD residents, store owners and investors.

The 30-page magazine covers fashion, art, lifestyle and businesses in the Joburg CBD and beyond. The magazine has a specific bias to the CBD’s history and will be showcasing various aspects of our history through interviews, info bites, in-depth features and events. The debut issue features an exclusive interview with controversial newcomer and South African Music Award winner, Nakhane Tourè.

The limited copy CBD magazine is now available at Ma Bertha’s Kitchen and Cramers Coffee.

For advertising, sponsorship opportunities and general information contact Amandla Kwinana on 0764411593 or email thecbdmag@gmail.com.

Much Love


Lee Jeans: Let’s Celebrate

Lee Jeans Winter 2014 Campaign

Lee Jeans Winter 2014 Campaign

Celebrate the moment, celebrate your friendship, celebrate yourself. Let’s celebrate!

Since the dawn of time, our ceaseless curiosity has constantly driven us to explore new possibilities.
It was curiosity that led Isaac Newton to discover gravity and Neil Armstrong to walk on the Moon. And it was curiosity that led our founder, Henry David Lee to create our iconic jeans. Passionate about seeking a purposeful design for every moment of everyday, he established the Lee brand in 1889 and started a story that even now is continuing to liberate the way we live and dress.
Today we are still creating jeans to fit the evolving metropolitan living. And no win 2014, we celebrate this unceasing passion in our 125th anniversary.

So in the spirit of that abiding curiosity that defines us, we invite you to join us in our anniversary celebrations as we continue to write more chapters in our legendary denim story. Let’s Celebrate!



Watch the Let’s Celebrate video.

About Lee
Lee is the signature of quality, innovation and durability. Following with the establishment of ‘H.D. Lee Mercantile Company’ by Henry David Lee in Kansas, United States, Lee has become a legendary denim brand which continues to make history with its product innovations, such as the world’s first-ever zip fly jeans – 101Z in 1926, iconic ‘Hair-on-hide’ leather label and ‘Lazy S’ back pocket stitching. From the launch of the 1st Lee bib to the 13oz ‘101’ cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.

Press Release
Courtesy of Brand Ambassadors

Ohema Ohene: African Men’s Fashion


It’s rare to encounter a menswear line that has just the right mix of African and Western. Ohema Ohene is one of those African brands that has achieved just the right combination. This Ghanaian clothing range caught my attention with their Afro-urban hoodies.

ohema ohene cardi2

ohema ohene shorts

The label’s name, Ohema Ohene means Queen and King in Twi (a language spoken in Ghana). Founded by Abenaa Pokuaa, this brand caters for both genders without compromising on either. But without a doubt, their menswear takes the cake.

ohema ohene shoe

And did I mention that Ohema Ohene also has amazing accessories? Ties, hats, shoes and even boxers.

For a sneak peek into their women’s range, check out the Jozichic facebook page.

For more Ohema Ohene, visit their website.

* all pics from Ohema Ohene

Tons of African LoVe,

Boity’s Bottom: an analysis

pic from sowetanlive.co.za

pic from sowetanlive.co.za

Just when I thought I’d let this one pass me by… Boity’s bottom has been the talk of the week since Marie Claire’s Naked Issue was launched this Monday. My significant other candidly suggested they make it a national monument; I’m sure South Africa’s heterosexual men agree. We all know that the Naked Issue’s purpose is to raise funds for charities, this year 36 celebrities went Full Monty for The Lunchbox Fund (check out their site).

Nothing wrong with that right? Well, personally it seems that the greater part of the population does not give a B’s ass why the shoot took place: all eyes are on Boity’s bottom. And what a bottom she has – Nicki Minaj ain’t got nothing on that! As I read comments and spoke to a handful of people I realised that all of them have no idea which charity the money was being raised for and now that the photo is out there, no one seems to care about going out and purchasing their copy of the magazine. As long as they have a print-out of Boity’s apple bottom, they are happy chappies.

On the other hand, I am grateful that Boity showed off her nude body and truth be told: if you’re sexy, you’re just sexy. And as much as her photo has succeeded in turning cute little puppies into rabid wild dogs, I do believe that once the testosterone wears out, our male population will learn more about the Lunchbox Fund and contribute, in whichever way they can. Boity’s bottom has really touched on many people’s morality: should one just disregard the campaign as a ploy to use sexuality for funds (like prostitution?) or should one regard it as using sexuality positively (to make a meaningful contribution in our impoverished societies)? This issue has helped me (and hopefully many of you out there) realise that we are living in very conflicted and contradictory times and sometimes the best way to stay sane is to have an open mind and focus on the end result. And keep our ears open for Marie Claire’s announcement on how much was raised for the Lunchbox Fund.

Apple Bottom LoVe,